AUSTIN, Texas — After dipping its toes into the sprint car waters the last two seasons by sponsoring drivers McKenna Haase, Christopher Bell and Daryn Pittman in a handful of High Limit Racing events, Interstate Batteries has gone all in on the national sprint car scene.
The longtime NASCAR sponsor has become the title sponsor of the 410 winged sprint car series through an agreement with FloSports, which streams High Limit Racing.
Interstate Batteries High Limit Racing kicks off its multiyear partnership in the season-opening SugarBee® Blackjack Bash March 12-14 at the Las Vegas Motor Speedway Dirt Track. The date provides Interstate Batteries with a massive weekend platform, as the leading replacement battery brand in the United States will also serve as the primary partner of the No. 20 Toyota Camry XSE that Bell will race for Joe Gibbs Racing in the March 15 NASCAR Cup Series race at Las Vegas’ 1.5-mile oval.
“Motorsports has always been a strong outlet for Interstate Batteries to connect with our customers, and High Limit Racing has quickly established itself. It delivers an authentic setting where reliability is not optional, reflective of how and where our products are used in demanding environments. It’s why we’re proud to be the title sponsor of sprint car racing’s premier series,” said Lain Hancock, President and CEO, Interstate Batteries.
Interstate Batteries High Limit Racing will get expanded distribution in 2026 through an agreement with FS1, which will simulcast six events, along with select races streamed on the NASCAR Channel and the FloRacing 24/7 FAST Channel available on YouTube, Prime Video and Fubo.
“High Limit Racing has quickly become the standard-bearer for national sprint car racing, and Interstate Batteries joining as title sponsor is a powerful validation of the series’ momentum and an investment in its success,” said Michael Rigsby, GM, FloRacing. “This partnership gives Interstate Batteries access to one of the hottest properties in racing today and a powerful platform that connects directly with fans who live and breathe racing.”
Interstate Batteries’ partnership with High Limit Racing expands the brand’s long history of leveraging motorsports to showcase the performance capabilities of its batteries, which spans automotive, powersports, marine, deep-cycle, specialty and utility. And for the network of Interstate Batteries distributors who service customers with all of their battery needs, more than 85 percent of those dealers are within 75 miles of a High Limit Racing venue.
“One of the most compelling aspects of High Limit Racing is how closely it aligns with our distributor network,” said Ben Facer, SVP Commercial, Interstate Batteries. “This partnership creates meaningful opportunities for local engagement, hospitality and grassroots activation. It allows our distributors to bring the Interstate Batteries brand to life in their own communities while strengthening relationships with the customers they serve every day.”
Now entering its third full season, High Limit Racing continues its national expansion by increasing its number of events, its television coverage and its overall footprint.
“In just three years, High Limit Racing has grown into a national series with a clear focus on professionalism, fan engagement and long-term sustainability for teams and drivers. Our goal has always been to elevate sprint car racing as a true entertainment product that delivers real value to partners,” said Brad Sweet, CEO and co-founder, High Limit Racing.
“Interstate Batteries knows motorsports, they understand and appreciate its fans, and they’re committed to our future. This partnership with Interstate Batteries will take High Limit Racing, and the entire sport of sprint car racing, to new heights.”
Sweet, a six-time national sprint car champion, retired from fulltime sprint car racing at the conclusion of the 2025 season to focus his attention on High Limit Racing, which he co-founded with two-time NASCAR Cup Series champion Kyle Larson.
Larson, however, continues to race sprint cars whenever his NASCAR schedule permits, and he is expected to join Interstate Batteries High Limit Racing multiple times in 2026 as he looks to increase his seven-win tally in the series.
“For as long as I’ve been racing, I’ve seen bright green Interstate Batteries racecars. I’ve had a front row seat to their motorsports history, so having Interstate Batteries join High Limit Racing means a lot to me,” Larson said.
“Sprint car racing is the strongest it’s ever been right now. We have more fulltime drivers than ever before, the highest purses in the sport’s history, and a fan base that continues to grow year-over-year. Interstate Batteries recognized all of this and believes we can achieve even more. I’m excited about where this partnership is going to take us.”
