In this month’s edition of Business of Speed, we will explore an important variable affecting a company’s decision to be involved in motorsports.

When traveling the Midwest one necessity is to be flexible. Racing plans are always tentative based on weather, and three changes in track choices have occurred this year.

With a cheery spring in her step and a perky greeting for her customers at Tony’s Deli in Anaheim, Calif., just across the freeway and a couple of miles from Disneyland, the young server hustles to deliver a Big Mikey and a Sheepherder.