WELCOME, N.C. — Samsara, the pioneer of the Connected Operations® Platform, is bringing its new brand identity trackside with Richard Childress Racing and the No. 2 Chevrolet in the NASCAR O’Reilly Auto Parts Series driven by defending series champion Jesse Love.
The brand will come to life on September 18 at Bristol (Tenn.) Motor Speedway and October 24 at Talladega (Ala.) Superspeedway, as Love competes in the 2026 NASCAR O’Reilly Auto Parts Series.
“Under the lights at Bristol is the perfect place to showcase our new brand for the first time with RCR,” said Meagen Eisenberg, CMO of Samsara. “The concrete track is unforgiving, the stands are loud, and the racing is tough. That atmosphere directly mirrors the rugged, real-world environments our customers operate in to keep the global economy running.”
Samsara grounded its new identity in the visual language of worksites, truck cabs, and field operations — the places where its customers and operators work every day.
“We’re thrilled to work hand-in-hand with Samsara to help bring their new brand identity to race fans around the world. At Richard Childress Racing we too place great value on the people who work relentlessly to keep operations moving. For us, that means delivering top-tier racecars to the track every weekend. I’m excited to not only see the reimagined No. 2 Chevrolet hit the track in Bristol, but also the continued value from Samsara’s technology in our day-to-day operations,” said Mike Verlander, president of Richard Childress Racing.
Samsara is currently in its third year of partnership with RCR.
