ROCKINGHAM, N.C. — Black’s Tire will serve as the title sponsor for the April 18 Black’s Tire 200 NASCAR Craftsman Truck Series race when NASCAR racing returns to historic Rockingham Speedway on Easter Weekend.
Black’s Tire was founded as Black’s Service Station by W. Crowell Black in Whiteville, N.C., in 1929 and celebrated its 95th anniversary in 2024. With more than 70 locations in North and South Carolina, Virginia and Georgia, Black’s remains a local, family owned- and -operated tire retailer and wholesaler.
“We are extremely excited to partner with Track Enterprises when NASCAR returns to Rockingham Speedway,” said Ricky Benton Sr., Owner and Chairman, Black’s Tire Service. “In 2024, Black’s Tire celebrated its 95th anniversary and we can’t think of a better way to continue the festivities than supporting this historic weekend with the Black’s Tire 200 NASCAR Craftsman Truck Series race.”
Rockingham Speedway, formerly named North Carolina Motor Speedway, was a staple on the NASCAR Cup Series schedule for nearly 40 years and included a veritable who’s who of stock-car racing royalty on its list of previous winners.
“We’re thrilled to welcome Black’s Tire as the entitlement partner for the Black’s Tire 200,” said Bob Sargent, President, Track Enterprises. “Black’s Tire is woven into the fabric of North and South Carolina so this is a natural fit.
“The Benton family has supported racing in the Carolinas at multiple levels for many years so we couldn’t be more proud to carry that tradition forward when the NASCAR Craftsman Truck Series returns to Rockingham Easter Weekend.”
The Craftsman Truck Series raced at Rockingham twice from 2012-2013 with Kasey Kahne and Kyle Larson collecting the victories for late team owner Steve Turner and Turner Motorsports. Matt Crafton, a 25-year Craftsman Truck Series veteran, is the only current series regular to have competed at the high-banked, D-shaped oval when the division last raced there 12 years ago.
Separate from Larson, current NASCAR Cup Series competitors Ryan Blaney, Chase Elliott, Erik Jones, Tyler Reddick and Bubba Wallace were all part of the field when the Craftsman Truck Series last tested its mettle at Rockingham over a decade ago.
“On behalf of the over 1,100 team members at Black’s Tire and BTS Tire & Wheel Distributors, we are honored to team up with Track Enterprises and Rockingham Speedway to bring NASCAR racing back to this historic track, said Rick Benton II, president Black’s Tire. “Black’s Tire is excited to be the title sponsor of the Black’s Tire 200.
“Our BTS family along with our BTS Partner Dealers across the Carolinas will be at the Rock in full force.”
