INDIANAPOLIS — NTT, Inc., together with NTT DATA Group Corp., announced the renewal of its sponsorship of the NTT IndyCar Series on Friday morning.
Under the renewed agreement, NTT has expanded its role beyond race analytics and fan engagement to provide advanced AI and data capabilities for Penske Entertainment and IndyCar. This includes AI-driven operations, real‑time decision intelligence and emissions visibility across IndyCar, the historic Indianapolis Motor Speedway and marquee events within the Penske Entertainment portfolio.
NTT, along with its subsidiary NTT DATA, a global leader in AI, digital business and technology services, will continue as the Official Technology Partner for IndyCar, the NTT IndyCar Series, IMS, the Indianapolis 500 and the NASCAR Brickyard weekend.
“Our partnership has evolved from series‑level analytics into an enterprise‑wide AI and data intelligence collaboration,” said Akira Shimada, president and CEO, NTT. “In addition to powering race‑day analytics and enabling AI‑driven intelligence that supports safety, sustainability and decision‑making, NTT is applying data and AI at scale with our clients and partners to create a more connected, resilient and responsible future.”
Evolving the Fan Experience Through AI-Driven Intelligence
During a typical race weekend, including the Indianapolis 500, the NTT IndyCar Series generates billions of real‑time data points from cars, teams and track operations. NTT DATA provides actionable insights to inform race control, operations teams, broadcast partners and event planners to support faster, more precise decisions.
Penske Entertainment and NTT DATA are deploying AI to transform how fans experience IndyCar – starting with “Up To Speed,” a new AI‑powered feature delivering smarter, more dynamic race insights to fans, alongside expanded real‑time data, content and digital experiences coming online throughout this season. The new “Up To Speed” feature is available now on the IndyCar App powered by NTT DATA.
With attendance rising annually to over 350,000 fans on site, including a sold‑out race in 2025 and 2026, NTT DATA delivers critical data to provide a safe, seamless, high‑quality experience at scale.
“Leading into another iconic edition of ‘The Greatest Spectacle in Racing,’ we are thrilled to continue our world-class partnership with NTT,” said Roger Penske, founder and chairman, Penske Corp. “Their significant expertise as a global leader in AI, digital business and technology services is integral to how we build engagement across INDYCAR’s fanbase and provide a top-notch customer experience at the Racing Capital of the World. This is a partnership based on trust and a shared commitment to innovation and excellence, providing all the foundational attributes necessary for a long-term and highly successful relationship.”
