MOORESVILLE, N.C. — RCA, the quintessential American consumer electronics brand, will return to the NASCAR Cup Series in 2026 by partnering with Michael McDowell and Spire Motorsports for three races beginning at Dover Motor Speedway when the famed one-mile oval hosts NASCAR’s All-Star Race for the first time in the venue’s storied, 50-plus year history.
RCA has its own celebrated, winning history in the NASCAR Cup Series and previously sponsored Cale Yarborough Motorsports. Drivers Jeremy Mayfield and John Andretti both spent time in an RCA-sponsored entry throughout the mid-90’s, with Andretti taking the company to victory lane in the 1997 Pepsi 400 after fighting off Terry Labonte and Dale Earnhardt to collect the checkered flag.
The iconic consumer electronics brand will join the defending All-Star Pit Crew Challenge Champions, who look to collect back-to-back $100,000 checks to go along with pit-road bragging rights during NASCAR’s annual all-star festivities.
In addition to its position aboard McDowell’s No. 71 Chevy Camaro, RCA will be showcased throughout the Spire Motorsports garage, including branded headsets across the team’s No. 71 effort.
Following the May 15-17 all-star weekend, RCA will return to McDowell’s No. 71 Chevy Sept. 19 at Bristol (Tenn.) Motor Speedway and Oct. 5 at Talladega (Ala.) Superspeedway.
“We are incredibly excited to return RCA to the world of motorsports, a space that aligns so naturally with our legacy of performance and innovation,” said Tony Bozzini, President of RCA. “Spire Motorsports is the ideal partner for this next chapter, bringing a forward-thinking approach and competitive spirit that mirrors our own. Together, we see an opportunity to reconnect with passionate fans while elevating the RCA brand on a national stage. This partnership marks the beginning of an exciting journey, and we look forward to building something truly impactful with the Spire team.”
Ten races into the 2026 campaign, McDowell sits just outside the top 20 in points on the strength of one top-five and two top-10 finishes, including a season-best fifth-place finish in the Cup Series’ March 1 visit to Circuit of the Americas.
“Our Spire Motorsports team has been working so hard these last few months to bring in new partners, and RCA is a great fit,” said McDowell. “Our sport relies on communication, and the RCA brand has a deep history of keeping people connected. I am excited to wear the RCA colors and represent the brand and its values on and off the track. I’m especially looking forward to Talladega (Superspeedway) later this fall. We started on the pole last October and led a lot of laps. We expect to bring that same speed this year with the RCA colors on our No. 71 Chevrolet.”
