BIRMINGHAM, Ala. — Fleetio, the leading fleet maintenance and optimization platform, announced an expanded multi-year partnership with 23XI Racing, continuing Fleetio’s primary sponsorship of Corey Heim in select NASCAR Cup Series races.
A race team and a commercial fleet look nothing alike on the surface. Underneath, they run on the same discipline: knowing the condition of every asset, catching problems before they cause downtime, and making the right call under timed pressure.
Fleetio was built to support this work, bringing 14 years of maintenance data directly into the maintenance workflow. With cross-fleet benchmarks and AI-driven decision support, Fleetio provides insights into approval queues, service schedules, and repair orders, so teams can act on the data, rather than interpret it after the fact.
“As we prepare for Corey’s first full-time season in the Cup Series, we look forward to Fleetio expanding and continuing their partnership with 23XI next year and beyond,” said Steve Lauletta, 23XI team president. “Similar to how Fleetio supports their customers, success for 23XI starts with the team at Airspeed, our headquarters, and continues with execution by the drivers and crew at the track on race day. These similarities in our brands make this an ideal partnership.”
“Performance on race day is earned through thousands of good decisions before the green flag,” said Jon Meachin, CEO of Fleetio. “Fleet operations work the same way. The difference between a fleet that runs and a fleet that struggles usually isn’t the size of the budget – it’s the quality of information guiding each decision. That’s exactly what Fleetio provides, and it’s why a team like 23XI is a natural fit.”
Shifting the partnership into high gear
Earlier this year, Fleetio sponsored Heim and the No. 67 Toyota at the Coca-Cola 600, setting the stage for an expansion of the partnership. Through the expanded relationship, Heim’s Toyota Camry XSE will feature Fleetio branding in select Cup Series races starting in 2027. The activation includes branding on driver gear and team assets, as well as an associate sponsorship across the broader race schedule.
Heim enters the agreement with recent wins at two of the summer’s biggest Cup Series races, the inaugural event at Naval Base Coronado and the Brickyard 400 at Indianapolis Motor Speedway, as he moves to a full-time Cup Series schedule.
