CONCORD, N.C. — Crumbl, the nation’s fastest-growing dessert company and a valued client of the global food industry leader, Sysco, will take center stage in NASCAR next weekend racing around the Las Vegas Motor Speedway on the No. 60 RFK Racing Ford Mustang piloted by driver Ryan Preece.
“Crumbl is thrilled to be racing with Sysco around a NASCAR racetrack,” said Lydia Giusti, VP of Supply Chain, Crumbl. “Our brand has always been about creating joyful moments, and there’s nothing quite like the energy and passion of race fans. Being featured on the No. 60 RFK Racing Ford Mustang allows us to share that joy with millions of NASCAR fans across the country.”
Sysco is hoping this partnership with Brand Activation Maximizer (BAM) will encourage NASCAR fans to race from the track to a local restaurant, supporting small businesses and community staples that serve up great food and memories.
“Sysco is excited to elevate its customers – like Crumbl – through the NASCAR platform, getting fans ready for great food when they see Ryan whiz by in No. 60,” said Sysco’s Desert Region President Ferdinando DiQuattro. “Our purpose is connecting the world to share food and care for one another, and we know that Crumbl and NASCAR fans will help us live up to that.”
The program is also brought to you by Sysco co-sponsors: Heinz Verified, Bibigo and Ole Mexican Foods.
RFK Racing is equally enthusiastic about welcoming Crumbl into the sport. “We’re proud to showcase Sysco and Crumbl on our No. 60 Ford Mustang next weekend,” said RFK Racing President, Chip Bowers. “Programs with fun and creative brands provide opportunities for teams and partners to connect with fans in new and exciting ways.”
