SPEEDWAY, Ind. — Speedway Venture Studio (SVS), an emerging motorsports venture development company focused on creating new opportunities across racing, media, technology and entertainment, today announced the appointment of Scott “Woody” Woodruff to its Board of Advisors.
Woodruff brings more than 30 years of motorsports industry experience, including senior leadership positions with JEGS, Elite Motorsports and the International Hot Rod Association (IHRA). His extensive background in motorsports marketing, corporate partnerships, brand development and event operations will provide valuable strategic guidance as Speedway Venture Studio continues developing its expanding portfolio of motorsports businesses.
“I am excited and honored to be on the board of advisors for Speedway Venture Studio and I look forward to adding my experience to the talented group. This is a great opportunity to help the racing community.” – Scott Woodruff
A Distinguished Career in Motorsports
Woodruff spent nearly 25 years with JEGS, one of the most recognized brands in automotive performance and drag racing, ultimately serving as Director of Media and Motorsports. During his tenure, he played an important role in strengthening the company’s brand presence throughout the motorsports industry, building relationships with racers, teams, sponsors and racing organizations.
In 2022, Woodruff joined Elite Motorsports as Branding & Motorsports Director, supporting the organization’s affiliated businesses through strategic brand development, corporate partnerships and promotional initiatives.
He subsequently served as Chief Operating Officer of Drag Racing for the International Hot Rod Association (IHRA), where his responsibilities included racer relations, event coordination, sponsorship engagement and fan development.
A graduate of Ashland University with a degree in marketing, Woodruff combines extensive industry relationships with a practical understanding of the commercial and operational challenges facing motorsports organizations.
Supporting the Next Generation of Motorsports Ventures
As a member of the Speedway Venture Studio Board of Advisors, Woodruff will provide strategic counsel in several critical areas, including corporate partnerships, brand positioning, event development, sponsorship opportunities and commercial growth.
His experience will be particularly valuable as Speedway Venture Studio advances its American Formula Series, an ambitious initiative designed to introduce a new professional open-wheel racing platform to the American motorsports marketplace.
Woodruff will also contribute to the broader SVS mission of developing commercially sustainable motorsports businesses while creating meaningful opportunities for drivers, teams, industry professionals and corporate partners.
About Speedway Venture Studio
Speedway Venture Studio is a motorsports-focused venture development company dedicated to building, launching and growing businesses at the intersection of racing, media, technology and entertainment.
Through its portfolio of emerging motorsports ventures, including the American Formula Series, American Formula Sim Series, SVS Insiders and The Pits Are Open, the company seeks to develop new commercial opportunities, expand participation in motorsports and create innovative experiences for competitors, fans and corporate partners.
Media Contact:
Speedway Venture Studio LLC
Will Marotti, Founder
will@svsinsiders.com
203-631-8110 mobile
