WELCOME, N.C. — Boot Barn, the largest western and workwear retailer in the nation, will continue their partnership with Richard Childress Racing and driver Austin Dillon in 2026 as the former NASCAR O’Reilly Auto Parts Series champion returns to the series for the first time in Texas since 2017, driving the No. 3 Boot Barn Chevrolet at Texas Motor Speedway.
The race extends Boot Barn’s partnership with RCR into its third year and highlights Dillon’s authentic interests in western sports and the western lifestyle.
“Continuing our partnership with Richard Childress Racing and Austin Dillon allows us to further connect with fans who share a passion for the western lifestyle and motorsports,” said Stephen Loscko, VP of Marketing and Media at Boot Barn. “The grit, courage, and perseverance you see out on the track speaks to the strong western values Boot Barn proudly supports. We’re excited to enter our third year with RCR, and look forward to building on our relationship in new and innovative ways that allow us to strengthen our bond with the western and country community.”
Dillon, the 2013 NASCAR O’Reilly Auto Parts Series Champion, has found notable success at Texas Motor Speedway throughout the years. He is a former winner there in the NASCAR Cup Series (2020). In 11 NOAPS starts at Texas, Dillon boasts six top-five finishes, an average finish position of 5.7, and has never finished worse than 10th.
“It’s incredible to be partnered with a brand that appeals so authentically to my everyday life and interests,” said Dillon. “It’s an honor to be able to continue RCR’s partnership with Boot Barn and even better to be able to represent Boot Barn in the NASCAR O’Reilly Auto Parts Series at Texas Motor Speedway, a track where I’ve had success in the past and always enjoy visiting, both as a racer and as a fan of all things western.”
Beyond the Texas race, RCR and Boot Barn will continue to work together this season to create unique cross-promotional opportunities including influencer partnerships, on-site hosting, and activations.
“Boot Barn has done a phenomenal job showcasing their cowboy boots and western wear through authentic influencer-driven content and cross collaboration opportunities with their ambassadors,” said Mike Verlander, President of RCR. “We welcome the opportunity to continue to build on that success for their third consecutive year of partnership with RCR and look forward to welcoming Austin Dillon back to the NASCAR O’Reilly Auto Parts Series at Texas Motor Speedway.”
