CONCORD, N.C. — World Racing Group is bringing a new partner to the party with StubHub joining as the Official Open Distribution Partner and presenting sponsor for Super DIRT Week in a multi-year deal.
The partnership combines two iconic brands that strive to enhance fans’ access to their favorite events. Now, they’ll have more ways than ever before to experience The Greatest Shows on Dirt throughout the year, including Racing’s Biggest Party at Oswego Speedway.
Through Open Distribution, World Racing Group retains full ownership of its ticketing operations, fan data, and event branding while gaining access to StubHub’s global marketplace of more than 125 million fans across 200-plus countries and territories.
The partnership spans the full season and reaches fans at every event ticketed by World Racing Group, including the World of Outlaws NOS Energy Drink Sprint Car Series, World of Outlaws Late Model Series presented by DIRTVision, and Super DIRTcar Series.
“Motorsports fans want the full race day experience, and Open Distribution lets us bring World Racing Group’s complete season to StubHub’s global audience while every WRG event keeps full control of its own ticketing and fan relationships,” said Matt Stallknecht, StubHub’s Director of Motorsports Partnerships. “We’re proud to help Racing’s Biggest Party, and every stop on the WRG calendar, put more fans in the stands this season.”
Along with purchasing tickets through the World of Outlaws and Super DIRT Week sites, fans will be able to purchase tickets on StubHub with exclusive offers, including driver meet-and-greets and a chance to get a collectable pin.
