MOORESVILLE, N.C. — With involvement in seven different racing series that touch 26 states and seven countries, the sun never sets at Rick Ware Racing.
Rick Ware’s eponymous team competes on a world tour, fielding entries in the NASCAR Cup Series, NHRA Mission Foods Drag Racing Series, HOT ROD Drag Week, Progressive American Flat Track, FIM World Supercross Championship, zMAX CARS Tour and eNASCAR Coca-Cola iRacing Championship Series.
It’s a cornucopia of motorsports that covers ovals, road courses, dragstrips, dirt tracks, supercross tracks and sim speedways, involves racecars and motorcycles, and spans multiple genres, from grassroots to racing’s pinnacle.
“There’s a business reason we’re involved in so many different forms of motorsports,” said Ware, who formed RWR in 1995. “Our partners don’t just get one race team or one series. They get a platform that reaches different audiences in different markets throughout the year. That gives them more opportunities to engage customers, entertain guests and maximize their investment.”
RWR’s international footprint begins Aug. 8 with the World Supercross season opener at McMahon Stadium in Calgary, Alberta, Canada.
The global dirt-bike racing series hopscotches across five continents and features top riders competing on supercross-style circuits inside the stadiums of major cities. World Supercross’ six-event schedule continues into mid-December, giving RWR a competitive presence every month of the year except January.
“Our schedule doesn’t have much of an offseason, and that’s by design,” Ware said. “Every week, we’re racing somewhere in the world, and that creates tremendous value for partners like Super.com and Rocket Doctor. Whether we’re at a NASCAR race, an NHRA event, a dirt track for AFT, inside a stadium for World Supercross or even online through eNASCAR, our partners have a consistent presence in front of passionate fans all year long.”
RWR’s eclectic lineup deserves an eclectic ambassador. Enter Riki Rachtman. The former MTV host is best known for fronting Headbangers Ball from 1990 to 1995 before combining his passions for heavy metal, hard rock and motorsports as host of the “Racing Rocks” radio show for nearly 20 years.
Rachtman traverses the United States on his one-man show, “One Foot in the Gutter,” where in addition to his true rock-and-roll tales, redemption stories and behind-the-curtain stories from the music scene of the ‘80s and ‘90s, he mixes in racing, specifically from the array of RWR personalities.
“I’ve spent my life chasing great stories, whether it was backstage at rock clubs, behind the microphone or at race tracks, and Rick Ware Racing has stories everywhere you look,” said Rachtman. “RWR isn’t a team that does just one thing. One weekend it’s NASCAR, the next it’s NHRA, then motorcycles, drag cars or sim racing and, sometimes, they’re all competing on the same weekend. I get to pull back the curtain, introduce people to the personalities behind it all, and show fans why this organization is unlike anything else in motorsports.”
