HUNTERSVILLE, N.C. — 23XI Racing announced that SupplyHouse, a leading e-commerce provider of plumbing, HVAC, and electrical supplies, has joined the team as a sponsor.
The partnership will feature the SupplyHouse brand as the primary paint scheme for several races with Tyler Reddick and the No. 45 team, debuting at Kansas Speedway on April 19.
The relationship marks the company’s first entry into the sports world, highlighting its commitment to supporting the trades and expanding its connection with skilled professionals nationwide.
In addition to the SupplyHouse-branded paint schemes on Reddick’s No. 45 Toyota Camry XSE, SupplyHouse will be an associate partner throughout the season and will appear on the No. 45 team’s equipment and Reddick’s driver uniform.
SupplyHouse also plans to host tradespeople at various races to show appreciation for the many men and women who are involved in plumbing, HVAC, and electrical work.
Founded in 2004, SupplyHouse provides professional-grade plumbing, HVAC, and electrical products to contractors, trade professionals, and DIYers nationwide. With more than 280,000 active SKUs, fast shipping from distribution centers across the country, and an industry-leading focus on customer experience, SupplyHouse continues to redefine how the trades shop online. As part of the partnership, the company will look to grow its loyal customer base by connecting with NASCAR’s passionate community of tradespeople and fans.
“This partnership gives us a meaningful way to connect with the pros who drive our industry forward,” said Kaylin Staub, Chief Marketing Officer of SupplyHouse. “Our customers value hard work, smart problem-solving and high performance – the same qualities that define 23XI. Partnering with them allows SupplyHouse to show up in a space our customers already enjoy, while giving us a unique platform to highlight the importance of the trades. From a marketing standpoint, it’s an opportunity to deepen relationships, build visibility, and engage with current and future customers in an environment that reflects our shared energy for rolling up our sleeves, doing great work, and celebrating a job well done.”
“We are excited to welcome SupplyHouse to the 23XI family and proud to bring another new brand into the sport,” said Steve Lauletta, 23XI team president. “We know that many of the professionals who rely on SupplyHouse are also NASCAR fans, and we look forward to representing them throughout the season and giving them a team to cheer for each weekend.”
“As anticipation heats up for the 2026 season, I’m excited to welcome SupplyHouse to the 23XI team,” said Tyler Reddick, driver of the No. 45 Toyota Camry XSE. “SupplyHouse supports some of the most vital workers in our economy and I’m honored to represent all those tradespeople and the work they do.”
