CONCORD, N.C. — Trackhouse Racing and SuperFile’s multi-year partnership will be amplified with a celebratory livery designed by world-renowned artist Mr. Brainwash.
The design represents the energy and innovation that defines both brands. The vibrant artwork will debut on Shane van Gisbergen’s No. 97 SuperFile Chevrolet March 15 at Las Vegas Motor Speedway.
The livery depicts the official launch of a digital ownership pioneer company that will be available in June to digital owners that are looking for digital trust, control and security with the file itself. It also celebrates the multi-year, multi-race partnership between SuperFile and Trackhouse Racing that first hit the track on van Gisbergen’s No. 97 Chevrolet February 15 at the Daytona 500.
“The car looks epic,” said van Gisbergen. “It’s an awesome way to celebrate an expanded partnership with such an innovative company like SuperFile. It’s certainly a bright and colorful design, kind of like the lights on the Vegas Strip. You won’t be able to miss it on the track. I’m looking forward to having SuperFile ride along on my NASCAR journey.”
French-born Los Angeles-based street artist, Thierry Guetta, also known as Mr. Brainwash, is known for his explosive mix of pop art, graffiti, and cultural iconography. Mr. Brainwash became a recognizable figure in the global art scene, known for large-scale installations, celebrity collaborations and high-profile exhibitions. He has designed album covers for Madonna, Rick Ross, and Kygo.
“This is a massive, defining moment for us,” said Shane Valdez, CEO of SuperFile. “I wanted it to begin where my story started. I grew up next to Sam’s Town, and my family is spread all across Las Vegas. This city raised me Vegas Born, Vegas Strong. So, when it came time to launch a multi-year partnership with Trackhouse, one of the most innovative teams in racing, doing it right here in Vegas wasn’t even a question.
“I’m creative and an engineer. I like building things that shouldn’t exist yet. That’s why bringing together a world class team, a globally recognized driver, and one of the most disruptive artists on the planet, Mr. Brainwash, to design the SuperFile/Trackhouse/Mr.Brainwash ‘SuperBrainHouse’ car made perfect sense. This is our celebration car, launching a multi-year partnership built on speed, art, and innovation. Nobody has ever seen anything like this car, just like nobody has ever seen anything like SuperFile. And just like this car, SuperFile is built to break the mold. It’s going to change the way the world stores, shares, and safeguards data forever.”
SuperFile will also be a primary sponsor on Trackhouse Racing teammate Connor Zilisch’s No. 88 Chevrolet, appearing for the first time at New Hampshire Motor Speedway on August 23.
“It’s cool to have SuperFile on board with Trackhouse Racing,” said Zilisch. “To partner with such an innovative company is an incredible opportunity for Trackhouse Racing and myself. I’m really looking forward to meeting everyone at SuperFile this season and growing together.”
