HUNTERSVILLE, N.C. — 23XI Racing announced that Robinhood will be expanding its relationship with the team for the 2026 NASCAR Cup Series season to include Corey Heim competing in the Daytona 500 and increased presence with Bubba Wallace.
Robinhood’s bold and disruptive spirit will again be on display as Wallace and Heim compete at select events with the Robin Neon paint schemes on their cars.
As a leading financial services platform that has democratized access to the markets for millions of investors, Robinhood enables customers to take control of their finances, putting them in control of their financial futures.
The enhanced partnership will be highlighted at Daytona International Speedway during the Daytona 500 on Feb. 15, where a Robinhood-branded car driven by 23XI development driver Corey Heim aims to make its first start in NASCAR’s most iconic race.
Heim, the 2025 NASCAR Craftsman Trucks Series champion and a former winner at Daytona in the Truck Series, will also be making his first attempt at racing in the Great American Race. Additionally, Heim will race in a Robinhood-branded truck for TRICON Garage in the Trucks Series on Feb. 21 at EchoPark Speedway, near Atlanta, where he won in 2022.
Prior to Robinhood’s debut in Daytona, Bubba Wallace will compete in a Robinhood-branded car at the Clash, an exhibition race held on Feb. 1 at Bowman Gray Stadium in Winston-Salem, N.C. Last season, Robinhood was also featured on Wallace’s No. 23 Toyota Camry XSE and will be again this season for an expanded number of races, including races at COTA and Phoenix to start the year. Wallace is entering the season off a stellar 2025 campaign in which he earned a trip to victory lane and the playoffs.
Robinhood will continue leveraging the partnership to engage customers and fans through brand activations and premium race experiences. Last season, Robinhood successfully hosted customers at marquee races, providing unforgettable experiences that highlighted 23XI’s on-track operations.
“Building on the momentum of last year, this renewed partnership reflects the strong foundation we’ve created together,” said Steve Quirk, Chief Brokerage Officer at Robinhood Markets. “NASCAR offers a powerful platform to connect with a passionate, highly engaged fan base, one we know many of our customers are a part of. We’re proud to support Bubba Wallace, Corey Heim, and the entire 23XI team as they compete this season and bring the Robinhood brand to life on track.”
“We’re proud to have Robinhood growing with our team and excited to see the Robin Neon paint scheme competing for a starting spot at the Daytona 500,” said Steve Lauletta, 23XI team president. “Robinhood continues to be one of the most innovative brands in the financial services category, and we look forward to another year of engaging with their customers in fresh, cutting-edge ways that only Robinhood and 23XI can do.”
“I’m excited for more races this year with Robinhood and appreciative of their support for 23XI,” said Bubba Wallace, driver of the No. 23 Toyota Camry XSE. “We’re still a relatively young team that’s growing and learning, and it’s been fun to bring new partners into the sport and grow alongside them.”
“It means a lot to me to have the opportunity to represent Robinhood again this season, and it’s extra special to do so at the Daytona 500,” said Corey Heim, driver of the No. 67 Toyota Camry XSE. “Coming off a great season last year, I’m excited to continue my growth as a driver and look forward to another successful year.”
