NASHVILLE — Outlaw Light Beer, the fastest-growing light domestic beer in the U.S., is accelerating its presence in motorsports through a new collaboration with 23XI Racing, one of the hottest teams in NASCAR, during the 2026 NASCAR Cup Series season.
This brings Outlaw Light to one of the sport’s premier race weekends through fan experiences, retail activations and VIP hospitality events designed to connect the brand directly with NASCAR audiences.
Additionally, Outlaw Light branding will be on 23XI’s No. 45 Toyota Camry XSE, driven by Tyler Reddick during the NASCAR Cup Series race weekend in Nashville.
Reddick has had one of the most successful starts in NASCAR history, winning the first three races of the season, including the Daytona 500, making him the first Cup Series driver to do so. Reddick currently has five wins and is leading the standings.
Outlaw Light will serve as the featured beer during 23XI Racing’s Nashville takeover at Chief’s on Broadway on May 29-31, anchored by a full weekend of fan programming tied to the race weekend.
The partnership continues Outlaw Light’s broader push into culturally relevant sports and entertainment moments as the brand expands distribution and strengthens its connection with consumers across motorsports, outdoor culture and live events.
“Racing culture has always shared a lot of the same values that built this brand, including loyal, high-energy people who work hard and want to enjoy themselves on the weekend,” said Ari Opsahl, CEO of Outlaw Light. “What stood out to us about 23XI Racing was how the organization connects with fans beyond the track. Nashville gives us the opportunity to create experiences that feel personal and memorable while putting Outlaw in front of one of the most passionate fan bases in sports.”
This latest move builds on Outlaw Light’s momentum following a breakout year of retail growth, national distribution expansion and high-profile entertainment partnerships. The brand continues to build awareness through experiences designed to resonate with consumers beyond traditional advertising.
“23XI Racing continues to look for brands that understand the importance of meaningful fan engagement and shared experiences,” said Steve Lauletta, president of 23XI Racing. “Outlaw has built strong momentum by connecting with consumers in authentic ways, and this collaboration adds another layer to what will be an exciting weekend in Nashville.”
