MOORESVILLE, N.C. — Multiple NASCAR Cup Series teams revealed sponsorship announcements on Tuesday morning, including renewed deals like Rebel Bourbon and Kyle Busch.
- Rebel Bourbon was named the Official Bourbon of Richard Childress Racing, the No. 8 Chevrolet and two-time Cup Series champion Busch.
It’ll be a multi-race primary sponsor with more opportunities in store for the season including a new paint scheme. Busch will race the No. 8 Rebel Bourbon Chevrolet in select Cup Series races beginning with the EchoPark Automotive Grand Prix on March 2 in Austin, Texas.
“We can’t wait to keep the excitement going in 2025 after connecting with thousands of Rebel, Kyle Busch and RCR fans last season who have a rebellious spirit and live against the grain,” said Philip Lux, brand manager for Rebel Bourbon.
“We’re building on the success of year one with a lot more in store for fans at the track, in race markets and at retail plus a lot of interactive social content in year two.”
- Rush Truck Centers will join Noah Gragson and Front Row Motorsports in a new partnership for the upcoming Cup Series season.
Having partnered with the 26-year-old Las Vegas native at Stewart-Haas Racing last year, Rush Truck Centers will now move with Gragson to FRM, serving as the primary sponsor of Gragson and the No. 4 team in eight Cup Series races, beginning at the Daytona 500.
Rush will also serve as a full-season associate sponsor for Gragson and the No. 4 team.
Additionally, the partnership will go beyond the race track, with all three of FRM’s NASCAR Cup Series race cars being transported via Peterbilt Model 389 tractors provided by Rush Truck Centers, making Rush Truck Centers the “Official truck dealer and service center of Front Row Motorsports.”
“It’s always a ton of fun representing Rush Truck Centers both on and off the track. Rusty and the entire Rush Truck Centers team create a welcoming, family atmosphere—race days are all about coming together, having a great time, and connecting with new faces while catching up with old friends,” said Gragson.
“We’re thrilled to have Rush Truck Centers support us at eight races this year, continuing the incredible partnership we built last season. I’m super excited to see what we can achieve together in 2025!”
- Spire Motorsports announced a multi-year partnership with Workforce – Occupational Health & Safety Solutions to support Michael McDowell and the No. 71 Chevrolet ZL1.
Workforce will serve as the primary sponsor of McDowell’s No. 71 Chevrolet at the Feb. 2 pre-season Cookout Clash at Bowman Gray Stadium in Winston-Salem, N.C.
The Workforce paint scheme will return on March 9 at the Shriners Children’s 500 at Phoenix Raceway, then again on Aug. 16 for the night race at Richmond (Va.) Raceway.
Workforce will also ride along on the No. 71 entry as an associate sponsor throughout the season.
“I am thankful to have Workforce onboard with us this season and I look forward to kicking off this new partnership at the Clash,” said McDowell. “It’s an exciting time for the sport, especially to be able to race at Bowman-Gray Stadium to start the year. I’m really looking forward to representing the Workforce team. Workforce aims to make sure that any injuries at the workplace are managed as efficiently as possible and, of course, you never want to see anyone get hurt at work.
“But if it does happen, Workforce eliminates so much unnecessary stress. I am looking forward to having them at the track as they celebrate their 30th anniversary.”
