CONCORD, N.C. — RFK Racing announced a partnership naming Modelo the Official Cerveza of RFK Racing.
The iconic brand, celebrated for perseverance and grit will serve as a primary sponsor on the No. 6 Ford Mustang Dark Horse driven by Brad Keselowski at Watkins Glen International this May.
The partnership brings together two brands defined by heritage and a commitment to excellence. As Modelo continues its growth and popularity as the #1 beer in the United States, its alignment with RFK Racing provides a premier platform to engage with NASCAR’s passionate and loyal fanbase.
“We are thrilled to welcome the Modelo brand into the RFK Racing family,” said Brad Keselowski, driver and co-owner of RFK Racing. “In racing, as in life, it takes grit to overcome challenges and reach the top of the podium. Modelo embodies that mindset perfectly. I’m personally looking forward to representing them on the track and can’t think of a better place to debut the No. 6 Modelo Ford than at the high-speed, technical road course of Watkins Glen.”
The No. 6 Modelo Ford Mustang will feature a striking navy and gold livery, reflecting the beer’s premium branding.
“Modelo has always embodied the Mark of a Fighter- celebrating the people who show up with grit, pride, and the will to earn it,” said Rene Ramos, SVP of brand Activation for Constellation brands. “That same mentality is what we see in RFK Racing and in champion Brad Keselowski. We’re fired up to bring Modelo to the track as the official Cerveza of RRK Racing, and for the opportunity to connect with fans who share our passion for high-performance competition.
