FAIRFIELD, Ohio — The International Hot Rod Association announced Monster Energy has signed on as the Official Energy Drink of the IHRA Offshore Racing Series, marking a major new partnership as IHRA continues expanding its footprint in offshore powerboat racing.
The partnership will officially debut at the St. Pete Powerboat Grand Prix, the opening event of the IHRA Offshore Racing Series, where Monster Energy will activate its brand with fan experiences, trackside presence, and exclusive energy beverage rights throughout the race weekend.
“We’re excited to welcome Monster Energy to the IHRA Offshore Racing Series,” said Leah Martin, President of the International Hot Rod Association. “Monster Energy represents the adrenaline, performance, and lifestyle that define offshore racing. Launching this partnership at the St. Pete Powerboat Grand Prix is the perfect way to kick off an exciting season for racers and fans alike.”
Under the agreement, Monster Energy will receive exclusive category rights and brand integration across IHRA Offshore events, including fan activations, promotional visibility, and on-site experiences designed to bring the energy of the brand directly to the waterfront.
“Offshore powerboat racing represents everything Monster Energy stands for — speed, power, and pushing limits,” said Dave Gowland, Vice President of Sports Marketing for Monster Energy. “IHRA is building something exciting with the Offshore Racing Series, and we’re proud to support the racers and fans who make this sport so unique.”
The IHRA Offshore Racing Series features high-performance offshore powerboats competing at premier waterfront venues across the United States, showcasing some of the fastest racing on the water.
