MOORESVILLE, N.C. — Super.com is going all in with Rick Ware Racing this weekend.
The all‑in‑one app that helps everyday Americans save, earn and put more money in their pocket will be featured on five RWR entries across the NASCAR Cup Series, NHRA Mission Foods Drag Racing Series, Progressive American Flat Track and zMAX CARS Tour.
It’s a lineup that includes the top tiers of stock car racing, drag racing, motorcycle racing and grassroots late model racing.
“The program we’ve established at RWR gives us a diverse volume of events, from coast to coast, where we can deliver for Super.com multiple times in a single weekend,” said team owner Rick Ware. “By fielding entries in different series, we’re able to provide a broader reach to our partners. Super.com is able to engage more of its members with more opportunities and different experiences. When we earn success in one discipline, it’s their success too. It’s a great value-add, and we’re proud to have Super.com experience it all this weekend.”
The partnership with RWR provides Super.com with four distinct motorsports platforms to spotlight the benefits of its online membership program, which include discounted access to hotels and experiences. Members and prospective members can engage with NASCAR Cup Series driver Cody Ware, NHRA Top Fuel driver Clay Millican, AFT rider Briar Bauman and CARS Tour drivers Carson Ware and Michael Bumgarner.
“Our focus is always on helping our members save more and get more out of their everyday experiences,” said Dave Rodriguez, head of partnerships, Super.com. “This partnership with Rick Ware Racing is exactly the kind of opportunity we look for – high energy, wide reach and the ability to engage fans in different ways throughout the weekend. It’s a scalable and diversified platform that aligns with how we think about membership growth and engagement.”
Super.com’s super race weekend starts Friday with the opening rounds of the NHRA 4-Wide Nationals at zMAX Dragway in Concord, North Carolina. There, Super.com will adorn the 12,000-horsepower Top Fuel dragster of Clay Millican and have a presence inside the paddock at RWR’s garage and hospitality setup all the way through Sunday’s final-round eliminations. FS1 will broadcast two qualifying shows – the first at 7 p.m. EDT on Friday and the second at 12 p.m. EDT on Saturday – with a three-hour finals show beginning at 7 p.m. EDT on Sunday.
Super.com, the Official Savings Partner of NASCAR, will adorn Cody Ware’s No. 51 Chevrolet in the Jack Link’s 500 Sunday at Talladega (Ala.) Superspeedway.
The primary partnership serves as a keystone of Super.com’s onsite activation at Talladega, where Super.com has a presence on the midway behind the frontstretch grandstands.
In addition to the NASCAR and NHRA qualifying efforts on Saturday, there is racing – of the four-wheeled and two-wheeled variety.
At Caraway Speedway in Sophia, North Carolina, the CARS Tour features both the Pro Late Model division and its headlining Late Model Stock class. Carson Ware will drive the No. 51 Super.com Chevrolet in the Pro Late Model race and Michael Bumgarner will drive the No. 51 Super.com Chevrolet in the Late Model Stock feature.
