STATESVILLE, N.C. — Illuminate Experience Group has partnered with Garage 66 for a six-race campaign in 2027 across several of the most prestigious events on the NASCAR Cup Series calendar.
Announced in October, Illuminate’s Experience Circuit plans for an 18-race tour across the top three divisions of NASCAR’s national touring series that will bring fans into the garage, onto the grid, and up on the pit box throughout the 2027 season.
Each Experience Circuit weekend will offer activities for fans of all ages, and may include show-car appearances, community activations, garage experiences, and other hospitality options.
In the NASCAR Cup Series, Illuminate will kick off their premier series season with Garage 66 during Speedweeks, which culminates in the sport’s most iconic event: the Daytona 500, scheduled for Sunday, February 21 at Daytona International Speedway.
The partnership continues at other tentpole events throughout 2027, with a planned schedule that includes Talladega (April), Charlotte (May), Naval Base Coronado (August), Bristol (August), and Darlington (August).
“Garage 66 creates opportunities for talent in NASCAR. Experience Circuit brings that same commitment to fans and partners,” said Cody Van Vliet, Founder of Illuminate Experience Group. “Together, we’re turning access into lasting loyalty
through personal experiences that connect fans with the team. For partners, that means moving beyond logo placement to build meaningful relationships, engage customers and create business opportunities. This partnership strengthens Garage 66’s fan base and delivers value for its partners well beyond race day.”
Garage 66 will make driver announcements for each of these marquee NASCAR Cup Series events as they are finalized.
