HARRISBURG, N.C. — Hyak Motorsports is proud to announce a multi-race sponsorship with Chef Boyardee, welcoming the iconic brand to the NASCAR Cup Series.
Chef Boyardee will serve as the primary sponsor for 3 Cup Series races for driver Ricky Stenhouse Jr. and the No. 47 team and will be an associate sponsor for the 2026 season.
The collaboration aligns two brands built on consistency, reliability, and connecting with fans across generations. Chef Boyardee, a longtime household name, will be showcased through on-car branding, team assets, and integrated fan-engagement activations designed to reach audiences both at the track and at home.
“We’re excited to welcome Chef Boyardee to the Hyak Motorsports family. They’re a brand everyone knows, and bringing them into NASCAR is something the entire team is looking forward to,” said Stenhouse. “We’re ready to start the season off strong and represent Chef Boyardee throughout the year.”
This iconic paint scheme will debut at NASCAR Clash on Sunday, February 1, at Bowman Gray Stadium in Winston Salem, NC. Chef Boyardee’s sponsorship with Hyak Motorsports will then continue at the Daytona 500, a marquee event with added significance for the team and driver. Stenhouse Jr., the 2023 Daytona 500 winner, has established himself as one of the sport’s most competitive drivers on superspeedways, making the regular season-opening event an ideal launch point for the sponsorship.
“Ricky has been an incredible ambassador for our brands in the 12 years that we have been sponsoring his car in the Cup Series,” said Henk Hartong, CEO of Brynwood Partners. “We are excited to bring Chef Boyardee back to the track at Daytona and Talladega this season, both places where Ricky has taken the checkered flag previously. We look forward to bringing the Chef Boyardee 47 to Victory Lane at Daytona in February.”
In addition to race-day visibility, the sponsorship will include digital and social media content, behind-the-scenes features, and fan-focused activations highlighting the connection between Chef Boyardee, Hyak Motorsports, and NASCAR’s passionate fan base.
After Daytona, Chef Boyardee will be on the No. 47 Chevrolet on April 26 at Talladega (Ala.) Superspeedway.
