MOORESVILLE, N.C. — Beef-a-Roo, known for its famously delicious burgers and fresh, quality ingredients, will join Noah Gragson and Front Row Motorsports in a new sponsorship for the 2025 NASCAR Cup Series season.
The beloved midwestern fast casual restaurant brand has garnered a loyal fanbase for its commitment to quality food and community engagement. While the partnership with FRM is new, this is the second year Beef-a-Roo has been a primary partner on a Gragson-driven car, having sponsored him at Stewart-Haas Racing last season.
Beef-a-Roo will kick off their first primary race with Noah Gragson and the No. 4 team at his hometown track of Las Vegas Motor Speedway on March 16. Las Vegas is the first of five primary races for the No. 4 Beef-a-Roo Ford Mustang Dark Horse.
“The Beef-a-Roo team is excited to join Noah Gragson as he begins this new chapter with Front Row Motorsports,” said Sherry Elbow, Chief Marketing Officer of Beef-a-Roo. “We look forward to seeing Noah and our famously delicious burger flying around the speedway, bringing excitement to fans both on and off the track!”
“We’re thrilled to welcome Beef-a-Roo as the official burger fast casual restaurant of Front Row Motorsports,” said Bob Jenkins. ” We look forward to working together to grow brand awareness nationwide through a multi-faceted marketing approach, utilizing Noah Gragson and the No. 4 car to connect with fans.”
