WELCOME, N.C. — Bass Pro Shops and Winchester will continue their relationship with Richard Childress Racing as sponsors for Austin Dillon and the No. 3 Bass Pro Shops/Winchester Chevrolet in the NASCAR Cup Series in 2026.
The partnership pairs North America’s premier outdoor retailer and the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement with one of racing’s most legendary teams.
“Bass Pro Shops is thrilled to continue our longstanding relationship with our friends and passionate outdoorsmen Richard Childress and Austin Dillon,” said Johnny Morris, noted conservationist and Bass Pro Shops founder. “They have been steadfast supporters of hunting, fishing and conservation in America. We’re proud to work with the Winchester team to salute the sportsmen and women in America and highlight our passion for American patriotism and conservation efforts on the legendary No. 3 RCR car.”
A longtime motorsports supporter, Bass Pro Shops began its association with RCR in 1998 with the No. 3 GM Goodwrench Chevrolet made famous by seven-time NASCAR Cup Series champion Dale Earnhardt. Bass Pro Shops notably has partnered with Austin Dillon for the entirety of his racing career, including a thrilling win last year at Richmond Raceway.
For more than 50 years, Bass Pro Shops has blazed a trail in the retail landscape for outdoor enthusiasts, forging a place as North America’s premier outdoor retailer, with a foundation built on conservation and giving outdoorsmen and women everything they need for their outdoor adventures.
Today, there are nearly 200 retail destinations and boat centers throughout the United States and Canada, offering unforgettable immersive shopping experiences while providing thrills to guests of all ages.
In 2025, Bass Pro Shops partnered with Winchester – the American Legend – to sponsor Dillon and the No. 3 Chevrolet. The two legendary outdoor brands will continue their relationship with RCR in 2026 to highlight their shared commitment to conservation causes, protecting our natural places for future generations to enjoy while celebrating everything about the great outdoors.
“For more than a century, Winchester has stood as an enduring symbol of American craftsmanship, freedom, and responsibility,” said Brett Flaugher, President of Winchester Ammunition. “Our legacy is rooted in supporting the shooting sports, responsible hunting, and conservation efforts that protect our nation’s outdoor traditions for future generations, while proudly supplying small-caliber ammunition in service of the U.S. military. Our partnership on the No. 3 car reflects our shared commitment to patriotism and conservation. We’re proud to work once again alongside Bass Pro Shops and Richard Childress Racing to promote our rich heritage to race fans.”
Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military.
“Johnny Morris is one of the most influential conservation leaders of our time,” said Childress, chairman and chief executive officer of Richard Childress Racing. “Bass Pro Shops has been a valued friend and partner of RCR and Austin for many years, and we are proud to continue to work with them to highlight our shared values. We’re excited also to continue building on the strong foundation that began last year with Winchester. This is a natural pairing rooted in a mutual dedication to conservation efforts and promoting our outdoor heritage for future generations.”
