MotoGP officials announced four executive appointments as it continues to build the team to drive the sport’s next phase of global growth.
Ryan Norys will join MotoGP as Chief Commercial Officer from Tottenham Hotspur, where he currently serves as Chief Revenue Officer. Sameer Pabari will become Chief Media Officer, having previously held senior leadership roles at the NFL, Warner Bros. Discovery and Manchester United. Louise Young will join as Chief Operating Officer following more than eight years with Formula 1, most recently as Chief Race Promotion Officer, while Denitza Batchvarova joined earlier this month as Chief Strategy Officer, bringing two decades of strategic leadership experience across finance and sports entertainment, latterly with UFC and TKO Group Holdings.
These appointments build on Carlos Ezpeleta’s promotion to Deputy CEO in August and the arrival of Vince Russell as Chief Financial Officer in May, with Enrique Aldama moving into the role of Chief Administrative Officer. Together with CEO Carmelo Ezpeleta, they form a strengthened leadership team for MotoGP.
Carlos Ezpeleta, Deputy CEO of MotoGP, said: “These appointments are an important step in building the team that will help shape MotoGP’s future. Ryan, Sameer, Louise and Denitza bring hugely valuable experience from leading sports and entertainment organisations that will strengthen our commercial, media, operations and strategy capabilities. Together with our existing team, they will help us deepen our connection with our fans, reach new audiences and create new opportunities for our existing and new commercial partners, building on the strong foundations of the sport.”
As Chief Commercial Officer, Norys will lead MotoGP’s global commercial function across partnerships, sponsorship, licensing, hospitality, marketing and digital. He joins from Tottenham Hotspur, where he has led the club’s commercial business since 2022, most recently as Chief Revenue Officer. He previously held senior commercial roles at AS Roma, Manchester City and the Miami Dolphins.
Pabari will become Chief Media Officer following his current advisory role with MotoGP. He brings 20 years of experience across sports, media and technology, including leadership roles at the NFL, Warner Bros. Discovery and Manchester United. His expertise lies in creating content and digital media products that build and engage global fandom.
As Chief Media Officer, he will oversee live broadcast production, long-form content, media distribution partnerships and the commercial growth of MotoGP’s direct-to-consumer streaming service.
As Chief Operating Officer, Young will direct MotoGP’s race promotion business, as well as its events, operations and ESG functions. She will join MotoGP from Formula 1, where she held a series of senior legal roles before being appointed to lead the race promotion business in July 2023 and subsequently becoming Chief Race Promotion Officer in early 2025. Her experience working with promoters, circuits and government stakeholders, gained during one of the most successful periods of growth in global sport, will support MotoGP’s continued expansion and help ensure the delivery of world-class events around the globe.
Batchvarova joined MotoGP in September as Chief Strategy Officer and will lead the development and execution of MotoGP’s global growth strategy. She has 20 years of experience across sport, entertainment and finance. Most recently, she served as Executive Vice President, Strategy & Corporate Finance at TKO Group Holdings following the combination of UFC and WWE, building on her previous role leading strategy at UFC. Her experience shaping long-term strategic direction, driving business transformation and aligning execution with sustainable growth objectives will help shape MotoGP’s next phase of development.
