Autofluencer Founder and CEO Erica Seitsma – With 25 years of experience in automotive software, Erica Sietsma has helped shape the tools that drive the industry, from CRM and lead management to social media and reputation. Her career has been dedicated to a singular goal: building technology that solves real-world problems for retailers and brands.
Today, Erica is the founder of Autofluencer, the first dedicated management platform for the automotive enthusiast and motorsports creator economy. By automating the “manual grind” of sponsorships and providing clear measurement tools, she is empowering racers, teams, agencies, and brands to streamline their partnerships and focus on the passion that drives their business.
CWK Media Founder and CEO Kendra Sommer – Kendra Sommer is an automotive and motorsports broadcaster, reporter, producer, and CEO of CWK Media, best known for her Cruisin’ With Kendra series. She transitioned from local and national news reporting in 2017 to cover automotive and motorsports events globally; from drag racing on ice in Wisconsin to the Saudi Crown Prince Car Show.
Sommer’s work spans technical and lifestyle features for outlets including MotorTrend, Fox Sports, History Channel, and Hot Rod Magazine. She blends storytelling with hands-on industry coverage and has become a recognized voice in automotive media.
Catch this week’s episode Thursday night 11/12 at 6:00 PM ET on SPEED SPORT 1 available on Amazon Prime, Roku, Apple TV and other streaming services. Click for details and viewing options.
