Sean Patrick McDonald, co-founder of SimCraft, and Brad Zimmerman, President of BZ Strategic Partners, join Will Marotti this Thursday on “The Pits Are Open”.
Sean Patrick McDonald is the co-founder and driving innovator behind SimCraft, a leading manufacturer of full-motion racing and flight simulation platforms. With a background in engineering, software development, and entrepreneurial leadership, McDonald helped pioneer SimCraft’s patented motion technology, which delivers true physics-based vehicle dynamics and has become a benchmark in professional driver-training simulators. Under his guidance, SimCraft has grown from a garage-built concept into a globally recognized brand serving elite motorsports teams, driver development programs, military training installations, and high-end commercial clients. Known for his relentless focus on realism and technical precision, McDonald has played a central role in advancing how virtual training enhances real-world performance. His work continues to shape the intersection of engineering, motorsports, and immersive simulation technology.
Brad Zimmerman is President of BZ Strategic Partners, where he advises organizations on brand strategy, executive leadership, and partnership development. He brings extensive experience from his tenure with Pratt Miller Engineering/Motorsports, where he led marketing and partnership initiatives as a senior executive, including responsibilities in brand management, strategic alliances, and external communications. In that role, Zimmerman was instrumental in securing and managing high-profile sponsorships, enhancing the company’s presence in both motorsports and engineering sectors. His combined expertise in corporate marketing leadership and strategic consulting underscores his ability to deliver measurable growth and sustainable partnerships across industries.
