ZIONSVILLE, Ind. — Rahal Letterman Lanigan Racing announced a long-term, multi-year extension of its partnership with Droplight, a full-throttle venture studio recognized for its bold brand strategy, media expertise and innovation-driven approach to market growth.
The partnership first began at the legendary 2025 Indianapolis 500, where Droplight debuted as the primary sponsor of the No. 45 entry for rising star Louis Foster, and leveraged the global stage of the NTT IndyCar Series to accelerate exposure of their Desnuda Tequila brand.
In June it was announced that Droplight would continue as the primary sponsor of Foster’s entry from Round 8 of the series at World Wide Technology Raceway through the end of the 17-race season. During that stretch, Foster earned his first pole at Road America en route to winning 2025 Rookie of the Year honors at the season finale.
Now, with a long-term vision in place, Droplight will continue to be the primary sponsor of the team’s No. 45 entry, showcasing a diverse portfolio of brands through IndyCar’s dynamic platform. That includes standouts like Ichor Water, their Wisconsin-based hydrogen and alkaline beverage brand, which gained major exposure during the Milwaukee round. Droplight’s expansive ecosystem spans entertainment, tech, consumer brands, and media, bringing a unique and synergistic energy to everything RLL is building.
Their growing presence in the Indianapolis market in particular includes partnerships with the Colts and Indy Eleven, cementing them as a major force across multiple sports properties.
“From our very first meeting, it was clear that Droplight would bring value well beyond the race track,” said team co-owner Bobby Rahal. “This long-term commitment solidifies a partnership built on creativity, performance, and shared ambition. We’re thrilled to keep building the future together.”D
