SEBRING, Fla. — One of the longest-running commercial relationships in professional sports has again been extended between the Mobil 1 brand and Sebring International Raceway.
With the 74th Mobil 1™ Twelve Hours of Sebring on March 21, an ExxonMobil brand will have served as title sponsor of the race for 32 consecutive years, beginning in 1995. The current name of the race – Mobil 1 Twelve Hours of Sebring – has been in place since 2000.
The Mobil 1 brand has become synonymous with the race and serves as the brand’s only race entitlement globally.
The Sebring race, which in 2027 will celebrate its 75th running, is known throughout the world of motorsports as one of the most punishing events on both machines and drivers. The relationship with Sebring epitomizes the advanced nature of the brand’s synthetic motor oil which protects many of the cars that race in North America’s first and longest-running sports car endurance race.
“For more than 25 years, Mobil 1 has been at the heart of some truly historic moments on the third Saturday in March,” said Katy Howell, Global Marketing Services and Sponsorships Manager on behalf of the Mobil 1 team. “Being part of those moments is just one reason fans flock to Sebring by the tens of thousands. Beyond that, anyone who’s attended knows it’s an around-the-clock celebration—a yearly reunion and a showcase of some of the most beautiful cars and fiercest competition anywhere.” In 2027, the Mobil 1 brand will be a significant part of the 75th running of the Mobil 1 Twelve Hours of Sebring, with the raceway beginning the celebration and the countdown to the race immediately following this year’s event.
“Having a association with an event for parts of four decades is not only a testament to the dedication and faith the Mobil 1 brand has on this event, but it is also an honor for the raceway to have one of the world’s most well-known brands align itself with the 12 Hours of Sebring,” said Matt Muha, president and general manager of Sebring International Raceway. “The Mobil 1 Twelve Hours of Sebring is the longest-running endurance race in North American, and one of the most significant sports car races in the world, so it is fitting that the Mobil 1 brand and Sebring continue this historic collaboration.”
