MOORESVILLE, N.C. — JR Motorsports announced that WILDE Protein Snacks, a healthy snack option crafted from real ingredients, will be joining the organization as a primary partner for three NASCAR O’Reilly Auto Parts Series events with driver Carson Kvapil.
The arrangement begins at Las Vegas Motor Speedway on March 14, before returning at Indianapolis Motor Speedway on July 25 and culminating with World Wide Technology Raceway on Sept 12. Additionally, the chicken-based brand will ride along for 23 races as an associate partner on Rajah Caruth’s No. 88 HendrickCars.com Chevrolet.
“I am so grateful to have the support of WILDE as we head into 2026,” said Carson Kvapil. “The team and I are putting in a lot of work over the off season to come back stronger than ever and we are ready to embody the WILDE brand both on and off the track and get them up front and battling for some wins.”
Jason Wright, the founder of WILDE Protein Snacks, was determined to find a healthier option to beat the craving for salty, crunchy, comforting potato chips, when he had a WILDE idea. By combining chicken breast, egg whites, bone broth and custom seasoning blends, Wright broke the mold and created a snack in a category of its own with 10g of protein per serving.
Today, WILDE owns and operates their own manufacturing facility in Kentucky, which is the only USDA chip manufacturing facility in the world. WILDE products can be found in most grocery stores as well as Target and Costco, offered in multiple popular flavor options.
“Partnering with JR Motorsports is an incredible moment for WILDE,” said Jason Wright, CEO of WILDE. “We built this brand to fuel people with real ingredients and bold flavor, and there’s no better place to showcase that than on the track. Supporting Carson Kvapil and Rajah Caruth throughout the season gives us an exciting platform to connect with fans who share our passion for performance, grit, and pushing boundaries.”
