MOORESVILLE, N.C. — Spectrum is headed to NASCAR, debuting a new multi-year partnership with Spire Motorsports and 2024 NASCAR Cup Series Rookie of the Year Carson Hocevar.
Spectrum will rev up as the team’s primary sponsor for multiple NASCAR Cup Series races, beginning Feb. 15 with the 68th running of the Daytona 500 at Daytona (Fla.) International Speedway.
“NASCAR is built on speed, passion and innovation — and that spirit aligns perfectly with what we deliver every day at Spectrum as America’s Connectivity Company,” said Sharon Peters, Executive Vice President and Chief Marketing Officer at Spectrum. “Carson and Spire are not only incredible competitors, but also proud Spectrum customers. With our fastest, most reliable Fiber-Powered Internet and Seamless Connectivity, we help fans follow every moment of the race wherever they watch — and support the teams and businesses behind the sport with the technology and reliability they depend on.”
Following the season-opener at the famed 2.5-mile Daytona Beach superspeedway, Hocevar’s No. 77 Chevrolet will continue to feature the Spectrum livery at a host of races as NASCAR’s premier division traverses the country.
Additionally, the Spectrum partnership serves as a reunion of sorts for Hocevar. As a young driver growing up in Portage, Mich., Hocevar sported a logo from Spectrum on his cars.
“Spectrum is a blue chip, iconic American brand that we know resonates with the NASCAR fan base,” said Spire Motorsports Co-Owner Jeff Dickerson. “This is a high-energy partnership to roll out, beginning with the Daytona 500. Carson is one of the most talented drivers across the sport, so I’m not sure we could have found a more perfect fit. We’re thrilled to welcome Spectrum to Spire Motorsports’ family of partners and to see them market their platform to the NASCAR fanbase by building a program around our No. 77 team and one of the sport’s most exciting personalities.”
Hocevar is fresh off a 2025 campaign featuring two top-five and nine top-10 results, including a pair of career-best runners-up finishes at Atlanta Motor Speedway and Nashville (Tenn.) Superspeedway. The sophomore driver also secured his first career pole award at Texas Motor Speedway.
“It’s really cool to have Spectrum on our No. 77 Chevrolet Camaro,” said Hocevar. “It’s truly a full circle deal. Spectrum was on my quarter midget cars and late models growing up. My dad made a deal to put their logos on my race cars in exchange for local commercials for his coin and jewelry store. It’s surreal to reflect on that time and think now I’m racing on Sundays, going into my third season in the Cup Series with Spectrum as a key partner. I’m eager to get to work and wear the Spectrum blue at Daytona.”
