RIDGEWAY, Va. — Global analytics software leader, FICO partners with Richard Childress Racing for the second time to advance its mission of promoting financial literacy awareness and credit education resources.
The 2026 partnership kicks off with two-time NASCAR champion Kyle Busch racing RCR’s No. 8 FICO Chevrolet in the Cook Out 400 NASCAR Cup Series race at Martinsville Speedway on Sunday, March 29.
“We welcome FICO back to RCR and look forward to utilizing the star power of Kyle Busch and the brand recognition of RCR to help highlight the importance of financial literacy to race fans,” said Mike Verlander, president of Richard Childress Racing.
For millions of NASCAR fans nationwide, understanding money management, financial planning, and credit fundamentals are vital life skills. FICO, RCR, and Kyle Busch are committed to providing credit educational resources to help the entire NASCAR community achieve financial independence—whether that’s funding education, purchasing a home or car, or starting a business.
“A well-rounded understanding of financial literacy is important and I look forward to working with FICO to help our fans across the country deepen their knowledge and achieve financial independence,” said Kyle Busch, two-time NASCAR Champion. “Through their credit educational resources, I look forward to helping give NASCAR fans from all walks of like access to financial tools to help them across every phase of life.”
Through this multi-race partnership, FICO will work with RCR and Kyle Busch to empower people with the knowledge needed to help create a strong financial future. The collaboration creates multiple touchpoints throughout the race season to share practical guidance, highlight the importance of credit knowledge, and empower fans to make more confident financial decisions.
Following the Cook Out 400 at Martinsville Speedway, Busch will drive the No. 8 FICO Chevrolet again in two key NASCAR Cup Series races: the Brickyard 400 at Indianapolis Motor Speedway on Sunday, July 26, and the Cup Series’ Chase race at Phoenix Raceway on Sunday, October 18.
In conjunction with the Phoenix race, FICO will host a free Score A Better Future® (SABF) workshop, where FICO credit experts will explain how FICO® Scores influence lending decisions, outline the main factors that calculate the FICO Score, and help participants strengthen their financial education.
“We look forward to working with RCR and Kyle Busch again to inspire NASCAR fans nationwide to take advantage of our free financial and credit education resources and put themselves in the driver’s seat of their financial future,” said Nikhil Behl, president of software at FICO. “It is essential for people to understand their FICO Score and the factors that influence it.”
