DAYTONA BEACH, Fla. — The 68th running of the Daytona 500 (Sunday, Feb. 15, 2:30 pm. ET) will be broadcast to fans in more than 185 countries and territories in 23 languages, reaching over 550 million households worldwide.
“The Daytona 500 serves as a powerful global launch point for the entire NASCAR season,” said Nick Skipper, NASCAR Managing Director, Media Strategy. “Through strategic partnerships with leading broadcasters and platforms around the world, we’re expanding NASCAR’s international footprint and creating meaningful, year-round value for our media partners while delivering consistent, high-quality coverage of our sport to fans worldwide.”
Canada remains a key market for NASCAR, where Bell Media is NASCAR’s longest-tenured international media partner; its season coverage will start with CTV airing the Daytona 500 live for the second consecutive year.
As previously announced, NASCAR has entered a partnership with FOX making it the exclusive home of NASCAR in Mexico and Spanish-speaking Latin America. FOX will broadcast the NASCAR Cup Series, O’Reilly Auto Parts Series, Craftsman Truck Series and Mexico Series.
The 2026 season sees continued strong coverage across Europe and Africa, highlighted by long-term partnerships with Premier Sports, Ziggo, Mediawan, SportDigital, DAZN, and SuperSport.
In Asia, NASCAR renews with Abema in Japan, enters year two of its partnership with Coupang in Korea, and begins a new pan-regional deal with SPOTV covering Southeast Asia.
Elsewhere, NASCAR renewed relationships with FOX Sports Australia and Sky TV in New Zealand, where fans support Kiwi sensation Shane van Gisbergen, who won five races in his rookie season.
In strategic markets, NASCAR will continue to partner with Recast to offer race coverage across all three national series on NASCAR.com.
NASCAR works with IMG to secure rights deals outside the United States.In the United States, fans can watch the Daytona 500 live on FOX or listen on MRN or SiriusXM NASCAR Radio.
