HUNTERSVILLE, N.C. — 23XI Racing announced that Comparion Insurance Agency, one of the largest Personal Lines independent insurance agencies in the US, has joined the team as an Official Partner.
The sponsorship will include Comparion’s branding and color scheme on Tyler Reddick’s No. 45 Toyota Camry XSE for several races throughout the NASCAR Cup Series season, debuting at Bristol Motor Speedway on April 12. This is Comparion’s first professional sports sponsorship.
In addition to the Comparion-branded paint schemes on Reddick’s car, Comparion will be an associate partner throughout the season with the No. 45 team and will appear on the team’s equipment, pit box and hauler, along with Reddick’s driver uniform.
Comparion, which was created in 2022, has more than 2,000 agents in approximately 180 cities in 44 states, supporting customers through consultative insurance experts located in their community. During the season, the partnership seeks to increase awareness among NASCAR fans of how Comparion, like a good crew, can help protect families and small businesses from the unexpected.
“We’re thrilled to be partnering with 23XI Racing and sponsoring Tyler Reddick,” said Chris Capone, President & CEO of Comparion. “We share the same core values of precision, teamwork and community. This partnership gives our local agents a powerful way to introduce Comparion to NASCAR fans nationwide. We’re proud to support the No. 45 and look forward to an exciting season together.”
“Bringing a new brand into our sport is always a great feeling, and everyone at 23XI welcomes Comparion to the family,” said Steve Lauletta, 23XI team president. “With a presence across the country that overlaps with every NASCAR market, we’re eager to introduce NASCAR fans to Comparion agents throughout the season.”
“I’m looking forward to Comparion joining our team and can’t wait to see their car on track for the first time,” said Tyler Reddick, driver of the No. 45 Toyota Camry XSE. “It’s always fun to help introduce a new brand to 23XI and our sport, and it’ll also be fun to help introduce our fanbase to Comparion throughout the year. We’re ready for an exciting season, and proud to have Comparion be a part of the No. 45 team this season.”
