MOORESVILLE, N.C. — Arby’s, the largest sandwich drive-thru restaurant brand in the world, will sponsor Rick Ware Racing and will be featured across its teams in the NASCAR Cup Series and NHRA Mission Foods Drag Racing Series.
The bulk of the partnership will be in the NASCAR Cup Series where Arby’s will serve as an anchor sponsor of RWR’s No. 51 Ford Mustang Dark Horse driven by Cody Ware.
The first of Arby’s 12 races on the No. 51 machine comes this weekend at Atlanta Motor Speedway.
“We’re extremely proud to expand our partnership with Arby’s for 2025 and beyond,” said Rick Ware, team owner. “This renewed commitment is a testament to the hard work, dedication and progress we’ve made as an organization. From the shop to the track, every member of this team has been focused on improving our performance, strengthening our brand and delivering value to our partners.
“To have Arby’s recognize that effort and invest in an even bigger way speaks volumes to the commitment we’ve made to motorsports and the partners who support us. We’re ready to build on this momentum and achieve even greater success.”
Sandwiched amid Arby’s calendar of NASCAR races are two NHRA events, including the sport’s biggest – the 71st U.S. Nationals Aug. 27-Sept. 1 at Lucas Oil Indianapolis Raceway Park – where RWR driver Clay Millican and Arby’s are the defending event winners.
“The U.S. Nationals is where our partnership with RWR began, and you couldn’t have scripted it any better,” said Jeff Baker, chief marketing officer, Arby’s. “Clay Millican won and Rick Ware was there, hands on with his race team. It was eye-opening to see the teamwork, the attention to detail and the dedication everyone at RWR put into their respective roles.
“It’s why we partnered with RWR again for the NASCAR Cup Series race last October at Talladega, where Cody Ware put the Arby’s car out front. Both races were on network television, and the excitement it generated among our franchisees was palpable. It was an easy decision to come back with RWR in a much greater capacity in 2025.”
