MOORESVILLE, N.C. — IKEA and Best Buy, two iconic global retailers, will serve as co-primary sponsors aboard Spire Motorsports’ No. 77 Chevrolet Silverado RST with driver Carson Hocevar at the controls for the NASCAR Craftsman Truck Series season opening Fresh From Florida 250 at Daytona (Fla.) International Speedway.
In 2025, Best Buy and IKEA partnered to open their first‑ever “IKEA at Best Buy” planning and shopping experiences in select stores across Texas and Florida, combining the latest and greatest major appliances from Best Buy with IKEA’s well‑designed, functional and affordable home furnishings.
As both brands continue to build momentum through their partnership, they are excited to come together again in a new way alongside Spire Motorsports.
Hocevar is a five-time Truck Series race winner and the 2024 NASCAR Cup Series Rookie of the Year.
In 2025, he tallied one pole position, two top-five and nine top-10 finishes, including runners-up finishes at Atlanta Motor Speedway and Nashville (Tenn.) Superspeedway during his sophomore season on NASCAR’s senior circuit.
“Ultimately, it’s super cool to represent two major brands that I’m familiar with and have strong connections to the NASCAR fan base,” said Hocevar. “My first time ever building furniture was an IKEA set, and I obviously play a lot of video games and get my electronics from Best Buy. To have both of them connected and riding with me on the No. 77 Silverado at Daytona is really special. I’ve enjoyed watching the Spire Motorsports trucks there the last two years, and I’m excited to be part of it now.”
