HUNTERSVILLE, N.C. — 23XI Racing announced today that premium, functional energy drink brand, CELSIUS, has joined the team as an Official Partner and the Exclusive Energy Drink and Energy-Providing Product of Corey Heim and the No. 67 team.
The partnership will include CELSIUS branding with Heim and the No. 67 team throughout the season, as well as CELSIUS branding and color scheme on Heim’s No. 67 Toyota Camry XSE for the NASCAR Cup Series race at Daytona International Speedway on Aug. 29.
The partnership continues a relationship between CELSIUS and Heim that began last season.
As an associate partner with Heim and the No. 67 team, CELSIUS will be featured throughout the season on the No. 67 team’s uniforms, equipment, pit box and hauler, as well as on Heim’s driver uniform. In his second season as a development driver for 23XI, Heim’s Cup Series schedule has expanded significantly from the previous year to include 12 races.
With CELSIUS’ refreshing, zero-sugar energy drink and LIVE. FIT. GO.™ mantra, the partnership will support the team on and off the track throughout the season.
“We’re proud to have CELSIUS on board to support Corey and the No. 67 team this season,” said Steve Lauletta, 23XI team president. “CELSIUS has been a key supporter of Corey, and we look forward to working together as Corey and the team continue to grow and progress.”
“I’m very grateful to continue my relationship with CELSIUS and look forward to representing the brand when the No. 67 team races this season,” said Corey Heim, driver of the No. 67 Toyota Camry XSE. “Whether it’s on the track or off, CELSIUS has been a great partner, and I’m excited to have them alongside me again for what I expect will be a memorable season.”
