DAYTONA BEACH, Fla. — AMA Pro Racing announced Progressive Insurance will continue to serve as the title sponsor of American Flat Track in a new multi-year agreement, extending a relationship that has helped drive the series’ growth and national reach.
Progressive was first named Title Sponsor and Official Insurance of American Flat Track in 2020 and has expanded its support of the sport over the years through digital initiatives.
Through the renewal, Progressive will continue as the official title sponsor across series branding, broadcast and streaming coverage, live event presentation, and official digital platforms.
“Progressive has been an outstanding sponsor for American Flat Track, and we’re proud to continue building on a relationship that has helped elevate the series in meaningful ways,” said Gene Crouch, CEO of AMA Pro Racing. “From event presentation and broadcast visibility to our digital platforms and fan engagement efforts, Progressive’s support has played an important role in our growth. Progressive brings an authentic connection to the AFT community, and we’re excited to continue working together to strengthen the sport and deliver even more for our fans, riders and stakeholders in the years ahead.”
Progressive, the country’s No. 1 motorcycle insurer, has been a trusted name for riders, with one in three motorcyclists choosing Progressive for their insurance needs. Founded in 1937, the company has grown into the second largest personal auto insurer in the United States while maintaining a long-standing connection to the riding community through specialized motorcycle coverage and support for motorsports. Progressive’s continued involvement reflects its understanding of the passion and commitment shared by riders and race fans, and its focus on helping motorcyclists protect what matters.
“At Progressive, we’ve seen first-hand the enthusiasm and dedication of the riders and racing community,” said Eric Doubler, Progressive Recreational Lines Business Leader. “As the country’s leading motorcycle insurer, we share that passion and are thrilled to deepen our relationship with American Flat Track. This sponsorship reflects our commitment to the sport and the broader motorcycle community.”
