INDIANAPOLIS — Celebrating America’s 250th anniversary next year takes on special significance for AJ Foyt Racing.
The legacy Indy car team has committed to run the No. 14 Chevrolet in patriotic livery all season long in a marketing campaign to raise funds for Homes For Our Troops (hfot.org).
Following the resounding success of the Indianapolis 500-centered program that raised millions of dollars for Homes For Our Troops, the campaign has been expanded to the entire 2026 NTT IndyCar Series season with new marketing partners Hendricks Commercial Properties and Geronimo Hospitality Group. Hendricks Holding Co., Inc. is the parent company of the new partners as well as that of former partner, ABC Supply Co., Inc.
“We are proud to partner with AJ Foyt Racing in support of Homes For Our Troops, a cause that truly reflects our values and the values of the Hendricks family,” said Rob Gerbitz, CEO and President of Hendricks Commercial Properties and Geronimo Hospitality Group. “We’re honored to help advance HFOT’s mission to build homes for our nation’s deserving veterans.”
Over the past four Indianapolis 500 campaigns, ABC Supply Co.’s $1 million annual matching pledge has helped raise nearly $15 million for Homes For Our Troops.
“We extend our sincere gratitude to Hendricks Commercial Properties for their generous sponsorship and support,” says HFOT President/CEO Brigadier General, USA (Ret.) Tom Landwermeyer. “As we look ahead to the 2026 racing season, we’re excited to build on this collaboration, which will play a vital role in raising awareness and advancing our mission of Building Homes and Rebuilding Lives for our nation’s severely injured post-9/11 Veterans.”
Hendricks Commercial Properties and Geronimo Hospitality Group enter the motorsports arena for the first time but are quite familiar with the host city of INDYCAR’s world-famous Indy 500. Their development of the Bottleworks District encapsulates the companies’ impact on communities where they stimulate growth and create jobs while honoring the history behind each development.
“What an amazing program,” exclaimed Larry Foyt, president of AJ Foyt Racing. “We couldn’t be prouder to continue our long relationship with the Hendricks family as well as continuing the inspiring experience of working with Homes For Our Troops. I can’t say enough about how much Diane Hendricks and her daughter Konya (Hendricks Schuh) have supported our team and IndyCar over the years. It will be an honor to represent their hospitality and commercial properties brands. Personally, the Bottleworks Hotel is my favorite stay in Indianapolis and this will certainly make my month of May home there more special.”
Santino Ferrucci, who will enter his fourth season driving the No. 14 Chevrolet, commented, “I’m incredibly excited that Homes For Our Troops will be on the 14 car for the full season, especially as we celebrate America’s 250th birthday. It’s a huge deal, not just for the team and myself, but to drive a car in the American flag livery all year long is an honor and a privilege. We’re committed to raising awareness and money, lots of it, for our severely injured post-9/11 Veterans, who’ve sacrificed so much for this country to protect the freedoms we enjoy.”
The fund-raising initiative started in 2022 with the Indy car team founded by motorsports icon A.J. Foyt. ABC Supply, which first backed A.J. Foyt Racing in 2005 and expanded its sponsorship to a two-car team in 2015, curtailed its program during the Covid-pandemic to just the Indianapolis 500. In 2022, the wholesale distributor of exterior building products dedicated its primary sponsorship to Homes For Our Troops. Diane Hendricks, co-founder of ABC Supply and its parent company, Hendricks Holding Co., Inc., spearheaded the marketing campaign that pledged up to $1 million in matching donations during the ten days leading up to the Indy 500.
For 2026, Hendricks Commercial Properties and Geronimo Hospitality Group have taken charge and committed to a full-season marketing partnership to raise awareness for Homes For Our Troops throughout the NTT IndyCar Series 17-race season.
The companies will also use the program to foster community development inspired by their successful restoration projects in Beloit, Wisconsin, where they are headquartered, and the Bottleworks District in Indianapolis. Geronimo Hospitality Group owns and operates a growing collection of boutique hotels and restaurants across Idaho, Indiana, California and Wisconsin.
