MOORESVILLE, N.C. – Utah-based Pit Viper Sunglasses will serve as the primary sponsor for Vinnie Miller and the No. 78 BJ McLeod Motorsports NASCAR Xfinity Series Toyota Supra at Talladega Superspeedway this Saturday.
Pit Viper has enjoyed a personal service relationship with Miller since last year. The partnership has evolved into sponsorship for Saturday’s MoneyLion 300, based upon the BJ McLeod Motorsports team’s support of the brand each weekend.
“I can’t thank Chuck Mumford (co-founder, Pit Viper) enough for jumping onboard to sponsor this No. 78 BJ McLeod Motorsports team in Talladega,” Vinnie Miller said. “We started a relationship last year where I’d wear the product to the track each weekend. They had activated at ISM Raceway in the fall where I was able to get to know them all and there was an immediate connection.
“Pit Viper represents sunglasses that can take a beating, having fun and not taking you self too seriously – I fit in that category pretty much every day, so it is a perfect fit. Hopefully, we will be able to have a great finish at Talladega for Chuck, Pit Viper Sunglasses and everyone that demands respect and authority.”
“Pit Viper is fully charged to announce our support for Vinnie Miller & BJ McLeod Motorsports,” Chuck Mumford, co-founder Pit Viper Sunglasses said. “We noticed Vinnie wearing our sunglasses around the track and immediately knew he was a Key Player. After getting to know Vinnie at the ISM Raceway in 2018, we have decided to support the underdog and bring him on. We’ve chosen Talladega for its legendary race history and fans as the race to announce our partnership with Vinnie Miller and BJ McLeod Motorsports. Talladega, let’s party!”