EDISON, N.J. – Joe Graf Jr. will fly the colors of EAT SLEEP RACE as he embarks upon his first full season in the NASCAR Xfinity Series with SS Greenlight Racing.
“We’re incredibly proud to expand our relationship with NASCAR and Joe Graf Jr. for the 2020 season,” said EAT SLEEP RACE founder and creative director Brian Mabutas. “As one of the pioneers of motorsports apparel, the brand has deep roots in the racing community and was created to offer fresh designs for all racing enthusiasts. We were born and raised in drag racing and the tuner car communities.”
In 2019, EAT SLEEP RACE sponsored Joe Graf Jr. in a full season of ARCA racing and a few NASCAR Xfinity Series races.
“In the past few years, we began to see NASCAR fans and grassroots stock car fans buying a lot of our product,” Mabutas said. “After we went to several races and experienced the energy first hand, we knew we needed to grow with this fan base. Last year we had an opportunity to work with Joe Graf Jr. to expand our lifestyle brand in the circle track world.”
EAT SLEEP RACE will have a combination of primary and associate sponsorship roles this season.
“I’m extremely excited to have the support of EAT SLEEP RACE this season,” said Graf, who will drive the No. 08 Chevrolet Camaro for SS GreenLight Racing this season. “It’s been an absolute blast representing EAT SLEEP RACE.
“As one of their slogans says, it’s all about ‘Fast Cars and Good Vibes’. These guys are amazing to work with and their supporters are awesome. The dedication to the EAT SLEEP RACE lifestyle is real, especially to all those who have the logo tattooed on themselves.
“This lifestyle brand fits me on a personal level especially because all of the owners of ESR and myself are diehard sneakerheads.”