“We’ve got a lot of new and exciting things happening here at X-1R and joining the Pro Cup Series is just another one of those things to add to the list. The Pro Cup Series has a stellar history there’s no doubt, but today’s announcement is all about the future and X-1R is committed at a high level to the future of the Pro Cup Series,” said Harrington. “We have several tools we will implement to make X-1R a known brand on a national level and the Pro Cup Series will be a major contributor in doing so. We look forward to our relationship and getting the 2013 season underway.”
As part of the X-1R title sponsorship a level of marketing and promotions is set to return that Pro Cup Series’ teams, fans, and sponsors were familiar with over the years that lead the series to become a proving ground for now NASCAR stars Joey Lagono, Regan Smith, Trevor Bayne, and Brian Vickers to begin their careers.
While the majority of things are already in place for the 2013 season Pro Cup Series officials have already began looking into the series future with X-1R.
“With everything coming together so late in the off season it won’t be like a light switch change overnight. Over the season though you’ll see different things and promotions that we will implement that we couldn’t do before X-1R that should help get the Pro Cup Series back on people’s minds in 2013 and beyond,” added Chris Ragle, director of operations and marketing for the X-1R Pro Cup Series.