GATLINBURG, Tenn. — High Rock Vodka has partnered with Landon Huffman for the Charlie Powell Memorial South Carolina 400.
As part of the partnership, High Rock will appear as the primary sponsor on Huffman’s No. 75 Late Model Chevrolet in the prestigious event, which takes place November 19 at Florence Motor Speedway in Timmonsville, S.C.
This marks the second time that High Rock has partnered with Huffman, the 2022 Hickory Motor Speedway Champion. The vodka brand co-owned by Dale Earnhardt Jr. and Amy Earnhardt also appeared on Huffman’s No. 75 Limited Late Model Chevrolet in August as part of North Wilkesboro Speedway’s Racetrack Revival.
In October, High Rock Vodka co-owner Earnhardt Jr. announced he will also compete in the South Carolina 400.
“I am excited to carry the High Rock Vodka colors for the second time in 2022 in what is honestly the biggest late model stock event of my career,” said Huffman. “I am very thankful for the opportunity to represent Sugarlands Distillery, Dale Jr & Amy Earnhardt, & the entire High Rock Vodka team in an event that holds a big significance in our racing community. Having Dale Jr in the field will add even more prestige, and I’m looking forward to competing against him. Making the 40- car field and running toward the front would be a great weekend for our small race team!”
Celebrating its 30th anniversary in 2022, the South Carolina 400 is one of the nation’s premier late model racing events. Formerly known as the Myrtle Beach 400, the event moved to Florence Motor Speedway in 2020.