MOORESVILLE, N.C. — Dale Earnhardt Jr. and long-time sponsor Budweiser are reuniting to bring back one of the most recognizable paint schemes in racing history.
The NASCAR Hall of Famer will drive the historic No. 8 Chevrolet with the iconic Bud King of Beers paint scheme once again for a limited series of Late Model Stock Car Races in 2024 and 2025. The paint scheme will make its return to the track for the first time in 17 years on Nov. 23 when Earnhardt competes in the South Carolina 400 at Florence Motor Speedway.
In addition to the infamous red-and-black paint scheme, Earnhardt Jr. will return to his stylized No. 8, made famous during his tenure behind the wheel from 1999 through 2007.
The Bud 8 is BACK.@DaleJr will drive the iconic @budweiserusa No. 8 Chevrolet once again for a limited series of Late Model Stock Car Races in 2024 and 2025.
— JR Motorsports (@JRMotorsports) October 22, 2024
Read more: https://t.co/4tzu6WdXSy pic.twitter.com/cMhYfpooa0
“It is an incredible opportunity for me to be able to reunite with Budweiser, and the No. 8,” said Earnhardt. “Budweiser and I had some great memories with that iconic scheme and number. We’ve always supported each other over the years. It’s going to be really special for me to be able to represent that brand on the racetrack again.”
This return for Budweiser is the latest in Anheuser-Busch’s long-standing commitment to NASCAR and the motorsports industry.
“There are names that when mentioned, draw on the significance of their place in American history. Among them, Budweiser, and Earnhardt,” said Matt Davis, Vice-President of Partnerships at Anheuser-Busch. “This return to the racetrack alongside Dale with the Bud King of Beers paint scheme is another chapter in Anheuser-Busch’s long and storied sports history.”
Anheuser-Busch and its brands Budweiser, Busch and Busch Light have a long history supporting NASCAR drivers and growing forces in the sport – notably as the primary sponsor of Earnhardt for nine seasons, through a 13-year partnership with Kevin Harvick and with Busch Light as the current primary sponsorship of Trackhouse Racing’s Ross Chastain.