Bobby Measmer Jr. grew up racing late models at North Carolina’s Concord Speedway, winning multiple track championships and making a name for himself on the regional stock car racing scene.

Nearly three years ago, Measmer and his team owner, Kevin Hughes, made a decision to change things up. They were tired of racing late models and both men were looking for something to make racing fun again. They decided to try tour-type modified racing.

“We had won a couple of track championships at Concord Speedway in the late model stocks and we moved up to the super late models,” said Measmer, who makes a living as a shop mechanic at Stewart-Haas Racing. “Kevin (Hughes), he came from up north and watched modifieds growing up. I really liked the cars, especially when they came to the North-South Shootout at Concord. I always wanted to drive one.

“I guess I got burned out on the late model stuff and wanted a challenge. As a result, we ended up making the swap (to modifieds). It has definitely been a challenge. They are two totally different race cars.”

It took nearly three years of trial and error for Measmer and Hughes Motor­sports to get a handle on what it took to set up and race a tour-type modified.
This year, Measmer and Hughes Motorsports broke through in a big way, winning a pair of tour-type modified races. The first victory came at Measmer’s home track — Concord Speedway —during a May 27 Southern Modified Racing Series event.

Winning at his home track was big enough, but he did so by passing former NASCAR Whelen Modified Tour champion Ryan Preece in the final laps.

“It was two, almost two-and-a-half years of hard work that paid off,” Measmer said. “It was a big relief to get that first win. To do it at my home track where I was 5 years old there sitting in the stands growing up watching my dad’s cars race … everybody got to be there. It was special. It was a perfect place to have it happen.

“We kind of found our stride there. Beating Ryan Preece, one of the best in the business, we knew then that we were a team that is capable of winning plenty of races down south, we just had to get our notebook and get everything gelling together.”