TALLADEGA, Ala. – Officials from Kimberly-Clark Professional, Road America and the Automobile Racing Club of America (ARCA) announced today that SCOTT Brand products will serve as title sponsor for the 2013 ARCA Racing Series event presented by Menards at Road America in Elkhart Lake, Wis.
The SCOTT 160 will be June 22, 2013, and will be the inaugural ARCA Racing Series event at Road America. ARCA’s visit to the four-mile Road America road course will be run in conjunction with the NASCAR Nationwide Series as a same-day doubleheader.
Kimberly-Clark Professional and the SCOTT brand have partnered with ARCA series sponsor Menards to participate in the ARCA Racing series. SCOTT Brand is an official sponsor of the ARCA series, ARCA Rookie Challenge and the SCOTT 160 Title Race.
“We are looking forward to working in partnership with Menards to sponsor the inaugural ARCA race held at Road America,” said Heather Richmond, Kimberly-Clark Professional’s Customer Marketing Manager for Hardware, Home Improvement and Paint Channel. “This exciting opportunity gives us a great venue to introduce our new SCOTT ‘Just Add Yellow’ campaign targeted at the contractor and do-it-yourself markets.”
Series officials, along with Road America track President George Bruggenthies, are excited about the addition of one of the country’s finest road-racing facilities to the ARCA schedule.
“We’re fortunate to have a corporate sponsor help bring the ARCA Racing Series to Road America,” said Bruggenthies. “We’re looking to make the ARCA event an annual stop on their schedule and ours. The stock car doubleheader should be a really entertaining event for the fans.”
“Menards is a Wisconsin-based retailer and the east central Wisconsin market is a great fit for Menards retail market footprint,” said Mark Gundrum, Vice President of Business Development and Corporate Partnerships. “A combined effort by ARCA, the track, and Menards, to welcome SCOTT as a vendor partner allows this to happen this summer.”