DAYTONA BEACH, Fla. – ARCA and Menards have announced a multi-year partnership extension that elevates the home improvement chain from presenting sponsor to the series entitlement sponsor.
Effective immediately, the series will be known as the ARCA Menards Series.
“For the past decade Menards has played a tremendous role in growing our series and we couldn’t be happier to continue this journey during this historic time for ARCA,” said Ron Drager, President of ARCA. “Menard’s is a growing company and a committed supporter of motorsports, we are honored to have their brand along-side ours as title sponsor of the series.”
This newly signed agreement underscores the significance of family for ARCA, Menards and NASCAR, with all three companies being family-owned.
Menard’s opened for business in 1958 in Eau Claire, Wis., and now has more than 300 home improvement stores located throughout the Midwest, many of which are in markets on the ARCA schedule.
“We are really glad we can help out!” said John Menard, Menards President and CEO. “We are a family-owned and family-run business and share similar Midwestern family-values with ARCA. Both of our organizations are focused on the overall Guest experience and doing things the right way. Many of the ARCA races are in locations where we have Menards stores, which provides an opportunity to further connect with our customers.
“We appreciate that our customers recognized us with the 2018 JD Power Award for Customer Satisfaction and believe this translates well with the hard-working philosophy of the ARCA organization.”
The ARCA and Menards partnership dates to 2009 when Menards came aboard as a joint presenting partner. A year later, the brand became the series’ sole presenting partner.
The ARCA Menards Series was founded in 1953 and is a regional touring series concentrated in the Midwest. It’s the premier division of the Automobile Racing Club of America and considered an important ladder series for the three NASCAR national series.
“This multi-year agreement is a great victory for racing fans,” said Mike Helton, vice chairman of NASCAR. “Our sport thrives on great partnerships and Menards stands out as one of the best in motorsports. We appreciate their commitment to growing this series for years to come.”
NASCAR announced its acquisition of ARCA in April 2018 and closed the deal on Dec. 31 in a move designed to strengthen a relationship that dates back more than 60 years.
ARCA founder John Marcum raced against Bill France Sr. and worked as a NASCAR official. In the past few years, the ARCA Menards Series has provided a regional touring series for short-track veterans and a platform for talented drivers with aspirations of competing in one of NASCAR’s three national series.