TALLADEGA, Ala. – Talladega Superspeedway has announced that General Tire has extended its entitlement sponsorship of the ARCA Racing Series General Tire 200.
The renewal is part of a multi-year deal that extends through 2020.
“We are proud to continue our relationship with Talladega Superspeedway for another two years,” said Travis Roffler, Director of Marketing for General Tire. “When we first partnered with the track, it was because the enthusiasm of the fans there is almost unmatched in any other sport. The relationship has done a lot to increase our awareness among those fans, and we look forward to continuing our relationship for that very reason.”
The 2.66-mile venue, which will celebrate its 50th anniversary in 2019, has hosted the ARCA Racing Series presented by Menards since the track’s initial season in 1969.
The series has seen its share of close, exciting finishes at the historic track, most recently in this year’s General Tire 200 where victor Zane Smith edged Joe Graf Jr. at the line in a photo finish with the closest margin of victory in series history.
General Tire, also the official tire supplier of the ARCA Racing Series, has been the entitlement sponsor of the General Tire 200 since 2016.
“General Tire has been an incredible partner and we are thrilled to have them with us as we head into an exciting future,” said Talladega Superspeedway Chairman Grant Lynch. “Not only will we celebrate our 50th anniversary next year, through which the ARCA Series has played a major part of our history, but we will also kick off our Transformation Infield Project. We are glad that General Tire will be a part of both.”