MILWAUKEE, Wis. – Calypso has been named the title sponsor of the ARCA Menards Series event at Lucas Oil Raceway on July 3.
The event will be known as the Calypso Lemonade 200.
The Calypso Lemonade 200 will be nationally televised live in conjunction with the weekend at Indianapolis Motor Speedway on the same weekend. Leading up to the event, race fans and consumers will be able to visit Menards stores throughout the greater Indianapolis area for a chance at free tickets to the race. The Calypso Lemonade 200 Pace Car will also be on site to promote the event.
“Calypso is proud to sponsor the 2020 ARCA Menards Series,” said David Klavsons, chief executive officer of King Juice Company, Inc. “It’s the perfect way to kick off the July 4 weekend; our quintessential summer drinks will perfectly quench fans’ thirst and refresh the drivers while on and off the track. Our robust portfolio of over a dozen mouthwatering flavors is made for summer events like the ARCA Menards Series, and with the addition of our new zero sugar, five calorie line of light lemonades, Calypso Light, there is a tidal wave of incredible flavor for everyone to enjoy.”
“Our team is thrilled about renewing our partnership with one of the most popular lemonades in the space,” said Ron Drager, president of the Automobile Racing Club of America. “Given that the Calypso Lemonade 200 falls in the middle of summer, it’s the perfect time to partner with Calypso and bring awareness to its tropical drinks.”