WEST ALLIS, Wis. – From the first time the ARCA Midwest Tour cars laid rubber down at the historic Milwaukee Mile for the inaugural Howie Lettow Memorial 150 in 2012, event organizers, racers and fans alike knew a new short track racing tradition had begun.
The 2012 edition featured NASCAR stars, short track standouts and a racing-hungry crowd that witnessed the birth of something special at the hallowed mile in Wisconsin.
But the second annual Swiss Colony Howie Lettow Memorial 150 presented by RaceTeamGear.com, a part of ARCAFEST at Milwaukee this July 8-9, has seen the excitement level raised to a whole new level.
Series officials announced today an increased winner’s purse, enhanced provisional starting position opportunities and more racer and fan-friendly enhancements to this year’s event.
Racers from throughout the country will battle on one of the most historic short tracks for $10,000 in the second-annual Howie Lettow Memorial 150 as part of ARCAFEST in Milwaukee. Already, 2003 NASCAR Sprint Cup Series Champion Matt Kenseth has signed on to compete in the Howie Lettow Memorial 150 with even NASCAR stars to be added to the lineup soon.
Add those racers to an impressive list of Late Model standouts from coast-to-coast, including 2012 winner Travis Sauter, that can enter now with the release of the 2013 Howie Lettow Memorial 150 entry form and the second-annual event at Milwaukee is shaping up to be even bigger than its outstanding debut last season.
“I think we were all pleasantly surprised with the results of last year’s event at the Mile,” said ARCA Midwest Tour Vice President Steve Einhaus. “Our intentions were to build an event that could be the spectacle of racing in the upper Midwest and we are pretty confident that we are on the right track. We really had to find a starting point last year and now we feel we can take it to the next level by stepping it up to $10,000 to win.”
With interest in the race coming from drivers not just in the ARCA Midwest Tour, but also drivers from various Super Late Model tours throughout the country, officials will award provisional starting positions to non-qualifying drivers from numerous series and major short track events.